This Privacy Policy governs the manner in which ANFA® (VAT number: IT 11008820968 – REA number: MI-2572265) collects and processes personal data. We collect personal data on the users (“Users”) of the website (including any subdomains) and the Users of the ANFA webstore.

This Privacy Policy may be updated from time to time, so please check back regularly. If we materially change our Privacy Policy, we will post a prominent notice on our website 30 days prior to the effective date of the change.

This Privacy Policy constitutes a description of the data file of the Users of the services as set out in the EU’s General Data Protection Regulation (GDPR).

This Privacy Policy only covers data processing carried out by ANFA The Privacy Policy does not address, and we are not responsible for, the privacy, data or other practices of any third-parties, including our clients or any other third-party operating any site or service incorporating or linking to our services. We do not control the content of these third-parties and are not responsible for the practices employed by such services. We encourage you to read the privacy policies of these third-party services as their privacy policies may differ from ours.

The data processed and sources of data

ANFA collects two types of information from our Users: (i) User Data; and (ii) Technical Data. Although we do not normally use Technical Data to identify you as an individual or combine the technical data with your personal data, you can sometimes be recognized from it. In such situations, Technical Data can also be considered personal data under applicable laws.

“User Data” is information that identifies a specific User, such as name, e-mail address, credit card numbers, company name and billing address. We may collect User Data from Users in a variety of ways, including, when Users register on the services, subscribe to the newsletter or fill out a form. Further, please note that we also collect details of any transactions and payments you carry out through the services. ANFA raccoglierà i Dati Utente dagli Utenti solo a fronte di un invio volontario di tali informazioni o se gli Utenti effettuano transazioni o pagamenti tramite i servizi.

“Technical Data” is mostly technical information that we do not use to identify a specific User. We and/or our authorized third-party service providers may automatically collect Technical Data when you visit or interact with the site we offer. Technical Data may include the browser name, the type of computer or device, time spent on website, interaction with the services, URL of the website you visited before and after visiting the services, the time and date of User visits, IP address, operating system and the Internet service providers utilized and other similar technical information.

We may also update and supplement personal data with information provided by third-parties in accordance with applicable data protection laws.

Purposes of processing

We may collect and use Users’ personal data for the following purposes:

  • To provide the website and webstore.
  • For customer service, support and troubleshooting.
  • To personalize the User’s experience.
  • To improve and develop our services.
  • To process payments and transactions.
  • For marketing and advertising purposes.
  • To perform Users analytics and statistics.
  • To comply with laws and regulations.

We store personal data only as long as necessary for the purposes set out in this Privacy Policy. Once the data is no longer necessary, we delete or anonymize it as soon as possible.

Cookies and local storage technologies

Our services may use “cookies” and other industry standard local storage technologies and tools like pixel tags, web beacons and local shared objects (flash cookies) to enhance User’s experience and analyze the use of our services.

A cookie is a small text file that is stored on a User’s device for record-keeping purposes which contains information about that User. We use cookies to track and target your interests and in order to provide a customized experience. Cookies also allow us to collect Technical Data from you, like which pages you visited and what links you clicked on. Pixel tags and web beacons are tiny graphic images placed within the website or webstore allowing us to determine whether you have performed a specific action. When you interact with the website or webstore, pixel tags and web beacons generate Technical Data of that action.

Local storage technologies and tools may also be placed on your device by our third-party partners and service providers. The services may also contain advertisements served by third-parties that deliver third-party cookies or other tracking technologies to your device so your online activities across third-party sites or online services can be tracked for advertising purposes. We have no access to or control over the third-party cookies and technologies.
The Network Advertising Initiative provides opt-out mechanisms from some behavioral online advertising:
Users located in the European Union can learn of their rights relating to online advertising at

This Privacy Policy covers the use of cookies and similar technologies by ANFA only and does not cover the use of third-party cookies or other tools by any advertiser or other third-party.

You may choose to set your web browser to refuse cookies, or to alert you when cookies are being sent. If you do so, note that some parts of the services may not function properly.
Ulteriori informazioni sui cookie e su come eliminarli, sono disponibili all’indirizzo

The website and the webstore use Google Analytics and other web analytics tools to compile reports on visitors usage and to help us improve the services.
For an overview of Google Analytics, please visit
You can opt-out of Google Analytics with this browser add-on tool

Data disclosures and transfers

We may share information regarding Users with our trusted business partners and affiliates strictly for the limited purposes outlined above.

We may use third-party service providers to enable us to provide the website or the webstore or administer related activities on our behalf, such as payment services providers, and services for sending out newsletters or surveys.
We may share your information with these third-parties only for those limited purposes.

In addition to disclosing personal data, we may disclose pseudonym data, and aggregated or other anonymous data to third-parties for advertising and User analytics purposes.

We may disclose personal data to public authorities if we are legally required to do so.
We may also transfer or assign your information to our group companies, subsidiaries and affiliates as well as to a subsequent or new owner/operator of the services in case the services, we, our stock and/or assets are acquired or in case of merger, restructuring, bankruptcy, or other corporate reorganization.

We may process or transfer your personal data in and to any country where we operate or where we have employees or service providers or partners, including countries outside the European Union or the European Economic Area. Such processing, transfer and assignments will be carried out in compliance with applicable laws In cases where the level of data protection may not be deemed adequate by the European Commission, we always, by applying contractual and other measures, ensure that adequate protection for your personal data is provided as required by applicable laws, for example by using the Model Contracts for personal data transfers to third countries of the European Commission.
If you wish to know more about international transfers of your personal data, you may contact us via the contact details given below.

Data security

We have taken industry-standard both technical and organizational preventive measures to restrict access to your personal data and protect it against loss, accidental destruction, misuse and unlawful alteration. Solo i dipendenti e i collaboratori selezionati hanno accesso ai file di dati personali.
Measures include, where appropriate, encryption, firewalls, secure facilities and access rights systems.

Your rights

You have the right to know what personal data we have stored about you by sending us a written request to the address indicated below. By request, we will provide such data in a common and machine-readable format, in case possible. We may charge a processing fee in case less than 12 months have passed since your last data request.

You also have the right to have incorrect/unprecise, incomplete, outdated, or unnecessary personal data we have stored about you corrected, completed or deleted by contacting us on the address indicated below. Nel caso in cui l’Utente ritenga che i suoi dati personali raccolti da ANFA siano inesatti, o non desideri che i suoi dati personali vengano cancellati nel caso in cui il trattamento dei suoi dati personali sia stato ritenuto illegale, o i dati personali non siano più necessari, o se si sia opposto al trattamento dei suoi dati personale e si stia verificando l’esistenza di motivi legittimi per la citazione in giudizio, l’Utente può richiedere la limitazione del trattamento dei suoi dati personali.

You have the right to opt-out of receiving electronic direct marketing communications from us by clicking on the opt-out link provided in all marketing communications we send you and choosing not to receive marketing communications from us in the future. You also have the right to prohibit us from using your personal data for direct marketing purposes, market research and profiling by contacting us on the addresses indicated below. In case your personal data is processed based on your consent, you have the right to withdraw your consent for such processing.

Please note that in case you prohibit us from processing your personal data, we may not be able to continue to provide the services to you.

In case you consider our processing activities of your personal data to be inconsistent with the applicable data protection laws, you may lodge a complaint with the local supervisory authority for data protection.

Children’s privacy

The services are not intended for Users under the legal age of their respective country. We do not intend to collect any personal data from minors.

Contacting us

ANFA – A New Future Awareness
Via Degli Odescalchi, 24
20148 – Milano (MI)

Partita IVA: IT 11008820968
REA: MI-2572265

Telefono: +39.3342519172